International Student Recruitment Campaign & Prospectus Design
Background
Greater Brighton Metropolitan College (The MET) brings together Brighton MET, Northbrook MET and GB Skills, combining more than 150 years of educational heritage and experience.
With Brighton and Worthing offering world-class culture, creativity and a welcoming international community, The MET wanted to strengthen its appeal to overseas students looking for a high-quality UK education experience.
The Challenge
The MET needed an international student recruitment campaign that would showcase its wide range of courses while making Brighton and Worthing feel like destinations students genuinely wanted to be part of.
The challenge was to create an international prospectus that went beyond listing courses and facilities. It needed to communicate the full student experience: education, accommodation, community, lifestyle and the unique opportunity of studying in one of the UK's most vibrant coastal cities.
The Creative Strategy
The strongest education brands don't just sell courses. They sell futures.
Working with The MET's refreshed brand identity, we created an international prospectus designed to capture the energy, diversity and creativity of the college and the city it calls home.
The creative approach was bold, modern and visually engaging, moving away from traditional education brochures that often feel corporate and interchangeable. Instead, the prospectus brought the student experience to life through dynamic imagery, engaging storytelling and clear messaging around courses, support, accommodation, homestays and life in Brighton.
The result was a recruitment tool that reflected the personality of The MET while helping prospective international students imagine themselves as part of the community.
Impact
The international prospectus gave The MET a distinctive education marketing asset designed to support global student recruitment and strengthen its position as an attractive destination for overseas learners.
By combining brand strategy, creative direction and engaging storytelling, the project helped transform a traditional prospectus into a powerful representation of the student experience.